Wednesday, November 12, 2014

Rhetorical Analysis - Remediated Prezi




            The audience for my texts is first-year composition students.  They are primarily African American and Latino students who live in Brooklyn.  Most of them use mobile phones to access the Internet and even to write their formal essays and drafts. Instead of taking notes like college students from my generation, some of them use their phones to take pictures of presentations in class and to document anything that I have written on the white board.
I used a Prezi and a PowerPoint to introduce chapter one of the novel, "Invisible Man.  My purpose for using these platforms was to use them as instructional tools to provide information about different forms of literary criticism, as well as, to give a lesson on how to write thesis statements and topic sentences.
            For the Prezi, I used a background image of a faceless individual in a white hoodie.  The style of the Prezi kept the background image and the emotional impact of this visual metaphor front and center throughout the presentation.  In hindsight, I now see that I was using this visual metaphor to invite the audience into the presentation. Considering the history of people of color and my audience, this visual metaphor invoked strong feelings (pathos) for many of them.  In this sense, I think the Prezi worked well for this kind of presentation because it “invited readers to think beyond the familiar linear structure” of a traditional power point and to take a “kind of interactive and reflective stance” (Hocks 636) on the visual image.  
In some ways, I think the powerful visual metaphor influenced the text in the Prezi.  The movement of the Prezi helped integrate the text and the visual metaphor effectively by “encouraging readers to be aware of their own hybrid identities” (643).  The existential theme of the “Invisible Man” and the narrator’s conflicted identity is an example of the hybridity of this visual and verbal representation in the Prezi.
Yet, the PowerPoint presentation was more transparent than the Prezi because it is more “familiar and clear to readers” (Hocks 636).  Unfortunately, most students are familiar with this kind of discourse and available designs in educational institutions. PowerPoint is more traditional.  It is institutional, and it represents the interests of educators who are comfortable with passive audiences and uncomfortable with the text/media dichotomy. My Prezi was not as transparent.  
Here, I agree with Stroupe’s argument that “formal composing or reading process can create more critical forms of consciousness,” (Stroupe 609) but first educators have to be open to it.  I was concerned that all the “bells and whistles” in my prezi would detract from the quality of my lesson plan.